About Us
Our Company: A Strategic Supply Partner
Welcome to A M Enterprise, the foundation upon which our consumer brand ClaLux and our B2B division EcoGreen Labs are built. We are not just a seller, but a dedicated research and development house committed to natural minerals. Our legal and operational strength ensures that every product, whether a finished good or a raw material, meets rigorous standards of quality and consistency.
Our mission is to empower brands—from organic skincare lines to holistic wellness companies—with the pure, consistent, and sustainably sourced mineral ingredients they need to build exceptional products and trust with their end consumers.
Research & Development at EcoGreen Labs
This is where our journey begins. Our EcoGreen Labs team focuses on sourcing, testing, and developing applications for natural materials like Alum Stone and Multani Mitti. This division is responsible for our wholesale and export business, supplying trusted ingredients to partners worldwide and creating the formulations that power our retail brand.
Retail Excellence with ClaLux
ClaLux is our promise to the conscious consumer. It takes the perfected formulations from our labs and delivers them directly to you as ready-to-use, "Simply Elemental" personal care products. When you choose ClaLux, you are choosing a product born from research and backed by serious enterprise.
Our Commitment:
From our labs to your hands, A M Enterprise ensures integrity at every step. We are your assurance of quality, whether you are a business partnering with EcoGreen Labs or an individual enjoying ClaLux.
We Deal With Premium Earth-Based Minerals!
Certified Products
Discover the gentle power of pure minerals and experience care that feels right.
We Deal With Various Quality Organic Products!
- Pure Alum Crystals
- Ethically Sourced
- Eco-Friendly Packaging
- ClaLux Multani Mitti
- Minimal Processing
- Wholesale & Retail
Our Core Principles.
𐄂 Uncompromising Purity
We source only the finest, food-grade mineral deposits. Our products contain no synthetic additives, parabens, alcohol, or artificial fragrances. What you get is nature's potency, nothing more, nothing less.🌱 Sustainable by Nature
Our commitment extends beyond the product. We actively seek eco-responsible packaging, minimize processing energy, and partner with suppliers who share our respect for the earth's balance. For us, "eco-friendly" is a practice, not just a label.✨ Efficacy Through Tradition
We honor the proven, multi-purpose heritage of Alum and Multani Mitti. From natural deodorant to skin clarifiers, we provide authentic products that work, empowering you with versatile tools for your natural care ritual.
Our Heritage Ingredients
We specialize in two of nature's most versatile and gentle treasures.
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The Alum Stone: A natural mineral crystal, celebrated as nature's original deodorant. It offers gentle, long-lasting odor protection by creating a barrier against bacteria, suitable for even the most sensitive skin without clogging pores.
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Multani Mitti (Fuller's Earth): This naturally cooling clay has been the cornerstone of natural beauty rituals for millennia. Renowned for its deep cleansing, oil-balancing, and revitalizing properties, it draws out impurities to reveal your skin's natural glow.
Our B2B & Export Commitment
Reliable Bulk Supply
Consistent quality and volume for your production lines or retail shelves. Flexible packaging from 1kg bags to palletized loads.🌐 Global Export Expertise
Seamless logistics, comprehensive export documentation (COA, MSDS), and Incoterms compliance to simplify your international sourcing.📄 Quality & Compliance
Our products meet stringent standards for purity, composition, and safety.🤝 Partnership-Focused
We work as an extension of your team, offering formulation support, white-label options, and responsive communication for long-term growth.