Supplier of Premium Alum & Multani Mitti

Quality Minerals, Reliable Supply

Providing natural mineral solutions for both industry and individual care. We are your source for Alum Stone and Multani Mitti, supplied in bulk to brands through EcoGreen Labs and crafted into personal care products for you under ClaLux. Discover the full spectrum of purity, from sourcing to self-care.

Premium Grade

Meets industry specifications

Reliable Supply

Your Reliable Source for Growth

Scalable Volumes

From samples to full container loads

Global Export

Seamless logistics to your market

From Research to Retail: Essential Minerals

Our commitment is to harness the inherent benefits of natural minerals for modern needs. This dedication takes shape through a unique, integrated structure: EcoGreen Labs operates as our business-facing arm, handling the sourcing, supply, and export of premium mineral ingredients. ClaLux serves as our direct-to-you brand, transforming these materials into finished, “Simply Elemental” personal care products. This ensures integrity at every step, whether you are formulating or purchasing.

For Partners & Manufacturers (EcoGreen Labs): Access a streamlined supply chain for consistent, high-grade mineral inputs. We focus on reliability and support to help you build better products.

For Conscious Consumers (ClaLux): Experience the simplicity of care rooted in nature’s purity. Our products are designed for effectiveness and ease, honoring the mineral at their core.

Development @
A M Enterprise

As the central pillar, A M Enterprise provides the operational backbone. Here, we handle formulation development, quality control, compliance, and logistics. This ensures that both our brands benefit from stringent standards, reliable scale, and the legal integrity of a registered enterprise.

Research @
EcoGreen Labs

This is where every journey begins. Our EcoGreen Labs division is dedicated to the science and supply of natural minerals. We source premium materials, conduct application research, and manage bulk wholesale and global export to business partners. It's the innovation engine behind everything we do.

Retail @
ClaLux

This is our promise to you. ClaLux transforms the perfected formulations from our labs into finished, "Simply Elemental" products for your personal care. When you shop ClaLux, you are directly accessing the results of our dedicated research and development.